An interview with Highlighter Kate Rawnsley

For the next few weeks, the Highlights Network will be posting interviews of some of our featured hairstylists.  This week we have Kate Rawnsley, a Hairstylist and Creative Technical Director, from Bisbane, Australia and recipient of many prestigious industry awards.

Highlights: Tell us a bit about yourself.  Where are you from?  Where do you work?  How long have you been a hairstylist?

Kate: I am the Creative Technical Director for Fruition Hair, Brisbane, Australia.  I’ve been Hairdressing for 17 years, specializing in colour for 9 years.  I am also a National Guest Artist for Schwarzkopf Professional, leading a seminar called Colour Unplugged as well as being part of the Creative Team engaged for key fashion events such as Mercedes Benz Fashion Festival and Fashion Week.  I also work as a stylist, most recently for BALLY and MX magazine.

Schwarzkopf Professional

Highlights:  When did you first realize that you wanted to be a hairstylist?

Kate: As a child, my mother would always take me along with her to our local hairdressing salon. Every week I would sit in the reception area whilst she had her appointment. I thought the hairdressers in the salon were so cool.  The way the dressed, the ease with which they cut, curled, smoothed and moulded the hair into shape. There was also a massive sense of community, with customers looking to the hairdresser for advice not only in relation to their hair but also on life in general! I wanted to be part of that culture and so I started sweeping the floor… I guess it all started from there.

Highlights: What/Who inspires you?

Kate: I am a fashion fanatic.  It totally consumes me, in a completely positive way.  I read tonnes of national and international fashion magazines, BLOGS and trend reports.  Street Style really inspires me too.  I am a huge people watcher.   I also have a fairly eclectic taste in music from x to x… I think all aspects of popular culture are interrelated and clients who want to emulate a particular look often use music artists as a point of reference.

Highlights: Do you have a signature look that you like to create?

Kate: I think every look you create should demonstrate a fundamental understanding of what suits the client’s skin tone, eye colour and face shape.  Creating beautiful hair that enhances all of these things is what I do best.

Highlights: What are your favorite brands/products to work with?

Kate:

1) Schwarzkopf Professional Blondme Colour Range – for creating really personalised palettes of pastel blondes

2) Schwarzkopf Professional Osis Grip Mousse – for big body blowdry’s

3) Schwarzkopf Professional Osis Dust It – for the dishevelled look

Kate's favorites!

Highlights: What are the best and worst parts of your job?

Kate: Having a creative environment to work in everyday and being able to be myself is a very unique position to be in and why I truly love me job.   There is no time for worst bits!

Highlights: How often do you think people should change their hairstyle?

Kate: I think seasonally…Spring/summer – lighter, softer…Autumn/winter – darker, richer

Highlights: When someone is choosing a stylist, what is a ‘must’ they should look for?

Kate:  I would say that experience; understanding the clients’ natural canvas and creativity are the ‘must haves’ of a great stylist.

Highlights: Would you share with us a few of your best hair tips or insider secrets? What advice would you give to a hairstlyist who is just starting her career?

Kate: Listen to your clients and they will listen to you. For anyone just starting out, always say yes to every opportunity that is offered to you.  Educate and listen to the knowledge that is given to you because it is the key that opens the door to the future of your hairdressing career.

Highlights: What were some of the most defining moments in your career?  Tell us about some of the awards you’ve won and/or some of the people you’ve most enjoyed working with.

Kate:

  • Australian Hair Fashion Awards Creative Colourist of the Year 2009 – Finalist
  • Schwarzkopf Professional Colour Salon of the Year 2009 – Winner
  • Hair Expo Colour Technician of the Year 2010 – Judges Recognition
  • Hair Expo Colour Technician of the Year 2011 – Judges Recognition

Highlights would like to thank Kate for taking the time to be interviewed!  You are an inspiration to the Highlights Community!!

If anyone has any questions or comments for Kate, please leave them in the comment box!  Stay tuned for next week’s Highlights interview!

Cheers!

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YouTube for Hairstylists!

YouTube is a video sharing website on which users can upload, share, and view videos uploaded mostly by individuals.  YouTube displays a wide variety of user-generated video content including movie clips, TV clips, and music videos, as well as amateur content such as video blogging and short original videos.

YouTube_Logo

YouTube Logo

One of the key features of YouTube is the ability of users to view its videos on web pages outside the site.  Each YouTube video is accompanied by a piece of code, which can be used to embed it on a page outside the YouTube website.  This functionality is often used to embed YouTube videos in social networks such as facebook, as well as personal blogs!

YouTube is a fantastic tool for Hairstylists as it gives you an opportunity to introduce yourself, showcase your work, and build up a loyal following of people from around the world!  Which, altogether, bring you more business!

How to get started

To get started, simply sign up on YouTube by filling out the form, or login with Facebook Connect!

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Sign up for YouTube!

After signing up, choosing your username, and confirming your email address, it’s time to get started!  Go to the upper right hand corner where you see your username, click on the drop down menu and click on “My Channel.”

Make sure to fill in information about yourself or your salon to make the most of the YouTube channel.  Play around with the themes and settings to give your channel a nice look, and to control what is displayed on your page, and make sure to update the bulletin feature to send out messages to your followers.

YouTube

Customize your YouTube Channel!

YouTube

This is what your channel CAN look like after you customize it!

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The Highlights Network YouTube Channel!

(Please Note: To achieve some of the more professional looking YouTube channels, you will have to hire a graphic designer to design the page for you)

What type of content to upload

The content you upload is really up to you!  You can upload a promotional video about your salon, a video of your work during a photo shoot, or a how-to tutorial video to teach your followers how to achieve great looks on the go!

Watch these videos to get an idea of three very different, but very good examples of what type of content to upload on your YouTube channel!

Remember that the videos you upload to YouTube can and should always be shared on all of your other social networks for maximum exposure!  Make sure to embed your website, facebook page, or any other means of contact directly INTO your videos to remind people to get in touch with you!

YouTube

Click the share button and SHARE!

So now that you know how to setup a YouTube channel, get to it!  Start adding your videos to the channel, follow other YouTube channels you admire, and don’t forget to SHARE!

If you have any comments, questions, or concerns, leave them in the comments box, and I will be sure to get back to you!

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An Interview with Highlighter Jasmine Ståhl

For the next few weeks, the Highlights Network will be posting interviews of some of our featured hairstylists.  This week we have Jasmine Stahl, a hairstylist from Norway, and the recipient of Norway’s “Hair Designer of the Year” for 2010.  Read below to learn more about Jasmine!

Highlights:  Tell us a bit about yourself.  Where are you from?  Where do you work?  How long have you been a hairstylist?

Jasmine: I’m originally from Sweden and moved to Oslo, Norway in 1999.  I started in this industry in 1986 as a trainee, and have now been working with hair for 25 years.  The company I’m currently working for is the #1 salon group in Norway called Adam & Eva.

Jasmine ståhl

Norway's Hairstylist of the year 2010, Jasmine Ståhl

Highlights:  When did you first realize that you wanted to be a hairstylist?

Jasmine:  At first it was just by coincidence, I wanted to be a designer working with clothes.  But I just love working with people and you are  not doing  that in the same sense when you work with fabrics.  So when the time to choose my path came, I applied for Hairdressing School and luckily my grades where good so a got accepted right away.  In Sweden, to become accepted you have to have TOP grades, it’s easier to become an engineer than to work with hair.

Highlights:  What/Who inspires you?

Jasmine:  Architecture is a great inspiration when working with cut and styling.  When creating colors, I tend to look at beverage and food.  Another huge inspiration is my photographer Sandra Jensen.  To sit down with her and brainstorm is just amazing.  My fellow colleagues both in Norway and around the world are also fantastic inspiration.

Jasmine's work

Higlights: Do you have a signature look?

Jasmine:  Recently, I’ve turned towards styling up do’s that I’m very often booked for, but you can say I’m like a potato – you can use me for everything.  I love doing cut and color and can’t say that I’m better in  either field really.  I love long hair and to cut a fab longhair cut with equally fab color and style it to perfection, that’s something I really LOVE.  But then again, a sharp short cut with perfect balance, mmm, equally good.

Highlights:  What are your favorite brands/products to work with?

Jasmine:  I’m Redken fan through and through.  Amazing color and hair care that gives me as a professional all the advantages I need to create “the look” of now.  Not to mention the styling, it has to be the best in the world.  My absolute favorite products have to be the Full Frame  07 Mousse  and  Wool Shake  texture spray.

Jasmine Ståhl

Jasmine in action


Highlights:  What are the best/worst parts of your job?

Jasmine:  The worst is seeing how some hairdresser are sloppy and don’t have respect for their own industry.  They just don’t seem to bother. They are just chopping of hair and putting in hair color like they’re doing their dishes.  The best part is working with clients and colleagues, seeing and feeling their  happiness.  To be working intimately with a client, changing their day, is just wonderful.  When working as an educator and seeing the light go off in someone’s eyes, that also makes me feel so grateful.  Hair dressing is the best job on the planet.

Highlights: How often do you think people should change their hairstyle?

Jasmine:  When they feel ready for it really.  Change just for change sake is so not cool.  And often, it’s small, delicate changes that are the best.  If I want a change in my wardrobem I don’t tuck everything out; I buy selected pieces that will upgrade the whole look.  That is the philosophy I’m sticking to.  But if you are wearing the same haircut as in the 80’s and haven’t done anything since then, you should definitely change hairdressers.  The one you have is only seeing your money and not YOU.

Jasmine Stahl

Jasmine in action..

Highlights:  When someone is choosing a stylist, what is a ‘must’ they should look for?

Jasmine:  Tricky question!  I would go by recommendations really.  The one with the coolest look and the best personal hairstyle isn’t always the best stylist.  A “must” is that the stylist is interested in developing their skill set. As much in matters with actual hair as in being able to communicate and listen.  Who wants a doctor with all the diplomas he can gather if he’s not listening to you and the issues you have.

Jasmine Stahl

Jasmine's work

Highlights:  Would you share with us a few of your best hair tips or insider secrets?  What advice would you give to a hairstlyist who is just starting her career?

Jasmine:  When doing cool colors always use a CAT treatment (cysteatic acid treatment) after rinsing.  That will neutralize the acid that attacks the pigments in the hair.  And because the blue pigments are the weakest, they are the ones dissolving first.  And ALWAYS use heat protection, the heat is killing the blue pigments.  Just try for yourself.  And for the one’s starting, be serious in what you are doing.  Be there for the clients.  You have to get them hooked on you before you can start make demands.  If they don’t know that you are there they will NEVER choose you.  So forget about taking afternoons off and not working during the weekends.  And get a mentor that can guide you in the choices you surely will have to make in your life.

Jasmine's work

Highlights:  What were some of the most defining moments in your career?  Tell us about some of the awards you’ve won and/or some of the people you’ve most enjoyed working with.

Jasmine:  My first moment was really when I started “cutting” hair instead of taking off hair.  A model client of mine was spending a few months in Tokyo working and before she left, I did her hair.  When she returned she told me that she’d been styled by the number 1 stylist in Japan and that he was all over himself over the cut and that it must have been made by a master hairstylist.  I was no master at that time, just trying to work out my style. That compliment changed me forever.  I found my personal style, and I was now a HAIRDRESSER.  My latest award was winning Norwegian Hairdresser of the Year in February, that was also a defining moment in my career! I loved working with Lori Zabel, an international artist with Redken.  And to maybe one day work with Chris Baran.  That would be amazing!

Highlights would like to thank Jasmine for taking the time to be interviewed!  You are an inspiration to the Highlights Community!!

If anyone has any questions or comments for Jasmine, please leave them in the comment box!  Stay tuned for next week’s Highlights interview!

Cheers!

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Let Social Media Work For You!

As a hairstylist, you must always think about your marketing and promotional efforts.  Now more than ever, it’s important to find new ways to bring in new clients, and maintain relationships with established clients.  Social networking sites such as Facebook, Twitter,  YouTube, LinkedIn, and Flickr, and publishing platforms like WordPress, Blogger, and Posterous, can really work wonders for you and your business by giving you maximum exposure with minimal budget!

Highlights Network

Make social media work for you!

Over the next few weeks we will be sharing some valuable tips on how to make social media work for you!  While most of you are probably familiar with Facebook, there are other social networking sites that can truly help you grow your business, expand your social network, and keep you on top of the latest trends in the industry.

In this post, I will be covering two major social networking sites (Twitter and Facebook) and one interactive publishing platform (Blogs).  Make sure to check back next as we will be covering YouTube, LinkedIn, and Flickr.

Twitter

Highlights Network

Twitter is the best way to discover what's new in your world..

Twitter is the best way to share and discover what is happening right now, anywhere in the world.  Twitter is a micro blogging and social networking platform where you can post your thoughts (tweets) in 140 characters or less (think of it as a constant stream of Facebook status updates).  Tweets, which are displayed on user’s profile page, are publicly visible by default; however, senders can restrict message delivery to just their followers.  Users may subscribe to other users’ tweets – this is known as following and subscribers are known as followers or tweeps (Twitter + peeps).

While some people use it as a way to express their thoughts about the things they encounter on a daily basis, savvy business people understand that it is a powerful tool that can be a great way to network with other people in their industry, meet potential clients, and inform themselves of the latest industry news/trends.

Facebook

Highlights Network

In January 2011, Facebook reach 600 million users..

Facebook is by far, the largest, and most popular social networking platform.  Users may create a personal profile, add other users as friends, exchange messages, and post notifications whenever they update their profile.  Additionally, users may join common interest user groups, organized by workplace, school, or college, or other characteristics.

As a hairstylist you can use Facebook to post information about your services, share photos, hold promotions and competitions, keep in touch with established clients, and even gain new ones!

Blogs

Highlights Network

Blogs can and WILL change your business!

A blog is a type of website that is usually maintained by an individual, with regular entries of commentary, descriptions of events, or other material such as graphics or video.  Most blogs are interactive, allowing visitors to leave comments and even message each other via widgets on the blogs.  The fact that you can interact and comment on blogs is what distinguishes them from other static websites.  Most blogs offer commentary or news on a particular subject, while others function more as personal online dairies.  A typical blog combines text, images, links to other blogs, and other media related to its topic.  Blogs are mainly comprised of text, however there are increasingly more that focus on photography, art, music, and video.

Blogging is another way you can use social networking to market yourself and your business.  While Blogging takes more effort than Twitter or Facebook, many hairstylists find that it is well worth the effort.  By having your own publishing platform, you will be able to upload your own photos and videos, share knowledge, tips, and tricks, build trust and confidence with your readers, and establish yourself as a hairstyling expert!  The content placed on blogs can also be used to populate your Twitter and Facebook account!

If you think it’s too early to start thinking about your social media presence, think again!  It’s never too early to establish yourself on these social networks.  If you haven’t already, get started today!  Start your own blog (WordPressBlogger, and Posterous are all excellent blogging platforms), and open up a profile on Twitter,  Facebook,  YouTube,  LinkedInFlickr, and any other social networking sites that are of interest for you!  (No you don’t have to open up accounts on all of these sites!  Choose the ones that are best for YOU!)

Highlights Network

Jump on the social media bandwagon!

Make sure to visit “The Cuts” next week, as we discover YouTube, LinkedIn, and Flickr, and go into depth about how to use these social networking sites to benefit you, your business, and your network!

Stay fabulous!!

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The Big Bang

Love this beautiful look with bangs. High fashion…low maintenance? If only we were all born with hair naturally this thick and shiny!

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Coffee Break: Covering Greys

Those stubborn greys…all your clients have them! What color works best for covering those up? Okay, so maybe Highlights Haleigh is still too young for this problem…but a girl needs to be prepared! INOA’s launch prided itself on being the best grey coverage…but the stylists we have talked to say no way! What do you think? Let us know in the Coffee Break forum or by leaving a comment here on the blog! Also be sure to follow us in all our social network locations…

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Modern Marie

Chanel, Sofia Coppola’s Marie Antoinette, Vogue

Our iconic inspiration of the day…Marie Antoinette.

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